Two of King's lesser known titles, Pet Rescue Saga and Farm Hero Saga, both have more users on Facebook than Bing.

AppData shows that King has more than double the number of Facebook app users as Microsoft - even though Microsoft has a formal, longstanding partnership with Facebook.

AppData suggests 45 million people play Candy Crush each month.

We noted yesterday that Candy Crush Saga is played more than 600 million times per day.

There is no time commitment before starting - unlike Zynga Poker. Any King game can be played for either 2 minutes or 2 hours.

The secret to King's success are its games' time elasticity.Bloomberg reported than 'Zynga has lost more than 100 million players in the past year - about the same number gained by King.'.King is probably already generating hundreds of millions of dollars every year from advertising, analysts believe.King games can be started on a phone and picked up again on a desktop - that's why they're so 'sticky' with users.King reached 150.4 million monthly users on Facebook, according to Bloomberg.To give you an idea of just how dominant King has become, here are some facts about the size of the company and its audience: No wonder investors and analysts are salivating at the idea of a King IPO (even though, financially, game IPOs are fraught with peril). Across all platforms, Candy Crush has been downloaded more than 2.Account icon An icon in the shape of a person's head and shoulders.MAUs peaked in 2015 with 327 million users 273 million people play Candy Crush once a month.Candy Crush is the sixth highest grossing mobile game of all time.

It generated $857 million in 2020, a 15 percent increase year-on-year.Candy Crush generated $1.2 billion in 2021, making it the seventh highest grossing mobile title.We have collected data and statistics on Candy Crush Saga. The freemium model has been exported to every platform. It has also, for better or worse, been one of the most influential games over the past decade, responsible for many of the decisions of video game publishers since 2015. It has a loyal fanbase of over 250 million users who play it more than a once a month, and continues to add levels to the game for returning players. While Candy Crush is not in the same position it was half a decade ago, it is still one of the highest grossing games. In 2016, King was acquired by Activision Blizzard for $5.9 billion. It has launched several spin-offs, including Soda Saga, Jelly Saga and Friends Saga, which have all generated hundreds of millions for the publisher. Off the back of Candy Crush’s success, King filed for IPO in 2013.Įven though Candy Crush has remained a stable revenue source for King, it Kings monthly active users peaked in 2015.

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