There are well over one billion active iOS devices in customers’ hands (or on their wrists) which is enough for one in seven people on the planet, the overwhelming majority of which run the latest version of iOS.

Rather, they are components of broader ecosystems, and Apple’s ecosystem is arguably the richest. It’s also important to keep in mind that operating systems haven’t existed in isolation for at least a decade. In other words, I’m less concerned with statistical snapshots and more concerned with momentum. Mac users can complain all they want about the new iMac Pro, but come December, I believe these machines will sell. (Just wait: Apple is going to sell the hell out of that sleek new iMac Pro, and it’s just a stopgap measure until they can rebuild their real professional machine.) While Apple has certainly made missteps with respect to “pro” users over the last several years, they have recently course-corrected, and are already well on their way to recapturing the interests of the professional market. Although the ratios might differ, the same overall trends hold true for conferences I attend, partners I visit, and even friends and family members. Almost fifteen years later, it’s rare to see a Windows computer among my coworkers unless it’s being used for testing, or it was purchased out of curiosity with extra hardware budget. When I started working for Macromedia (now Adobe), Macs were unconventional enough that I had to make sure a new MacBook was part of my employment agreement.

If Microsoft is still the dominant desktop operating system by such a wide margin, doesn’t that mean they’re winning? Shouldn’t they care more about keeping existing Windows users happy than catering to snobbish Mac users?

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